What is a buy-it-now price on a domain marketplace?
How Buy-It-Now Works
When a seller sets a BIN price, they're saying they'll sell the domain for that exact amount to the first buyer who agrees. The buyer clicks 'Buy It Now,' pays, and the domain is theirs (subject to transfer). There's no haggling or waiting for an auction to end.
BIN prices can be used alongside auctions: a domain might have a lower starting bid and a higher BIN price. If someone bids, the BIN option may disappear, or it may remain until the reserve is met. Policies vary by marketplace.
- Immediate purchase at a fixed price
- No negotiation or bidding required
- Often higher than the starting bid in an auction
- May be removed once bidding starts or reserve is met
- Common on marketplaces like Sedo, Afternic, and GoDaddy
Setting a BIN Price
Sellers set BIN prices based on factors like domain length, keyword popularity, extension (.com vs. others), and comparable sales. There's no universal formula, but many use past sales data from marketplaces like NameBio or Estibot appraisals as a guide.
A BIN price that's too high may scare off buyers, while one that's too low leaves money on the table. Some sellers use a 'make offer' option instead, or combine both: a BIN price with a 'make offer' button for negotiation.
Common mistakes
- Thinking BIN prices are always negotiable—once you click buy, you're committed.
- Assuming a BIN price reflects the domain's true market value; it's just the seller's asking price.
- Believing that a BIN price guarantees a quick sale—it still depends on demand.